The age of mass marketing is coming to an end. The power of attention is now back to the hands of you, the people. With your iPod, and TiVo (PVR), you can block out commercial messages or fast-forward them if you're not interested.

Loyal fans create brands through word of mouth recommendations to their friends, this is the biological economy - the bionomy, where people buy from other people - this can only really take part in an environment of trust between human beings, not applications.

When was the last time an advertisement made you jump out and buy something meaningful ?

When was the last time a trusted friend recommended something and it turned out to be meaningful and useful ?

We're rooting for the second option!

 

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